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A Culinary Bridge between China and the Middle East

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  • 2025-08-19 来源: 本站

    导语:Beijing, August 18, 2025 — With the official opening of its first flagship store in China, Mac Mac—a vibrant new lifestyle sub-brand from the globally acclaimed Sumac Restaurant Group—has made its entry into the Chinese market

    Beijing, August 18, 2025 — With the official opening of its first flagship store in China, Mac Mac—a vibrant new lifestyle sub-brand from the globally acclaimed Sumac Restaurant Group—has made its entry into the Chinese market. Located in Beijing’s international hub of Chaoyang District, Mac Mac introduces a fresh, healthy, authentic and stylish take on Lebanese street food tailored to the rhythm of modern urban life.

     The opening ceremony coincides with the 10th anniversary of the Belt and Road Initiative, a global development strategy launched by China in 2013, aimed at enhancing regional connectivity and fostering economic cooperation. The event brought together a diverse group of guests, including government officials, diplomats from the Arab world, international business leaders and culinary enthusiasts. Through an immersive blend of cuisine, culture, and conversation, the celebration showcased how food can serve as a powerful bridge between regions and people.

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    From Left to Right: Chen Bali, Director of Chaoyang District Investment Promotion Center; Wang Huijun, Researcher of the Second Division of Life Services Industry, Beijing Municipal Bureau of Commerce; Xu Lianglin, Deputy Director of the Foreign Exchange Department, Beijing Municipal Bureau of Culture and Tourism; Rani Jarkas, Chairman of Cedrus Group; H.E Milia Jabbour, Lebanese Ambassador to China; Mansour Chaya, Deputy Chief of Mission of Embassy of Lebanon in China; Hong Bo, Executive Vice President of CP Group and CEO of the Belt and Road Business; Victor Gao, Deputy Director of Center for China and Globalization; Li Qiong, Deputy Director of Chaoyang District Bureau of Commerce.

    Beirut Flavors. Beijing Vibe

     Mac Mac enters China backed by the Sumac Restaurant Group, a globally awarded culinary leader with over 15 years of experience and multiple global prestigious awards such as Best Lebanese Restaurant in Asia and Best Mediterranean Restaurant. Guided by its philosophy of “Global Quality, Localized Flavors”, the group brings the DNA of Mediterranean healthy dining into the heart of Beijing.

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    Celebrated for centuries across the Middle East and Europe, Lebanese cuisine is defined by refined techniques, layered flavors, and uncompromising ingredient standards. Employing Lebanese chefs has long been a mark of prestige in royal households — and Mac Mac’s all-Lebanese chef team now brings that heritage to China for the first time.

    The brand stands on three pillars: Authentic, with recipes and spices sourced directly from Lebanon; Fresh, with ingredients grilled and prepared daily; and Chic, offering a youthful reinterpretation of time-honored Lebanese recipes for everyday accessibility.

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    (By: Winnie )

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